Podcasts are a multitasker’s dream! They’re the perfect format for tuning into interesting and entertaining content while getting other stuff done, like walking the dog, working out at the gym, or cleaning the house.
Luckily for us marketing professionals, we’re spoiled for choice when it comes to dedicated marketing podcasts. The fact that just about anyone can create their own podcast these days means that pretty much any topic, industry trend, and tech innovation has been discussed extensively, so you’re guaranteed to find something great to listen to.
There’s a downside to all this choice though—plenty of poorly produced, unfocused content. We’re looking for actionable insights, inspiring interviews, an engaging host, and the wisdom and experience of industry-leading experts, and finding a podcast that delivers on all of these qualities isn’t always easy.
That’s why we’re here to review our top 10 marketing podcasts for 2021. From ecommerce-focused to social media, analytics, strategy, and everything in between, you can tune into these beauties confident in the knowledge that you’ll be gaining valuable insights and knowledge that’ll easily transfer into your real-life marketing efforts!
Hosted by the affable and knowledgeable Greg Zakowicz, Cart Insiders by Omnisend is a welcome newcomer on the scene that provides insights and analysis into all aspects of ecommerce marketing.
Zakowicz, who is himself a veteran marketing strategist, hosts a variety of guests, including industry-leading voices from companies of all types and sizes, to discuss marketing tactics, the changing retail landscape, social media marketing, changing consumer behavior, and what the future of commerce holds for today’s retailers.
The format is informal and engaging, with Zakowicz keeping things focused and always teasing revealing and actionable insights out from his guests. The only complaint we have is that rather than arriving on a regular, weekly basis, episodes are made available season-by-season. We want the next episode already!
As the name suggests, this podcast is the place to go for all things social media marketing.
Hosted by Michael Stelzner, this popular and long-running podcast gives insights into how successful marketers employ social media. Here you’ll learn new strategies and tactics, gain actionable tips to improve your social media marketing and hear the real-life stories of leading marketing experts.
Running 45-minute episodes weekly for more than 8 years now, the Social Media Marketing Podcast has enough material to keep you informed and entertained for hundreds of hours, covering everything from YouTube advertising, to influencer marketing, growing your business with TikTok, and much, much more. If you need inspiration for your own social media marketing, you’re sure to find plenty here.
Hosted by John J. Wall and Christopher S. Penn, this weekly favorite is jam-packed with marketing tips and tricks, presented in a casual, conversational manner that is both easy to follow and highly entertaining.
Covering a range of topics from both classic and modern marketing, the hosts and their guests discuss things like the latest trends and innovations in social media marketing, search engine optimization and search marketing, email marketing, multivariate testing, and copywriting for old-school offline marketing campaigns.
Marketing Over Coffee has gained a loyal following of devoted listeners, all of whom love the in-depth, actionable advice given by the experienced hosts (Penn is a professor of internet marketing at the University of San Francisco), delivered in the manner of a casual chat over coffee.
If you’re looking for accessible, up-to-date marketing tips that you can immediately implement into your own business strategy, Marketing Over Coffee is where you’ll find them.
Marketing O’Clock was originally a way for the team at Cypress North, a full-service digital agency, to educate their clients and keep them informed of the latest trends in digital marketing.
The podcast proved so popular, that more than 100 episodes later it now ranks as one of the best digital marketing podcasts available. Sassy, fun, and super informative, the four hosts Mark, Jess, Shep, and Greg draw on their vast experience to discuss the latest online marketing news, studies, trends, and updates while highlighting how they’ll impact your real-life KPI’s.
Available weekly, Marketing O’Clock is ideal for those who like their SEO, PPC, and social media marketing tips with a strong dose of humor and some excellent banter between bubbly hosts. Brutal honesty is something these guys do well too, so while you can expect enthusiastic discussions about innovations and strategies that work, the team is definitely not shy about calling out those that don’t.
Hosted by friendly and knowledgeable host Nathan Ellering, the Actionable Marketing Podcast does exactly as it says on the tin – delivering high-level, actionable marketing advice.
Nathan facilitates easy-to-follow, insightful questions with a wide variety of marketing experts while assessing marketing strategy from a surprisingly philosophical and meaningful perspective. The episodes range from anywhere between 25-45 minutes, and never seem to drag – Nathan makes a point of keeping things relevant and useful. No filler or fluff, just quality, actionable marketing insights.
The Actionable Marketing Podcast is perfect for busy marketers who want answers now but aren’t afraid of delving into the details. Their catchphrase sums this popular podcast up perfectly – it’s for the “marketing professional ready to make sh*t happen.”
Entrepreneur, CEO, investor, vlogger, and public speaker Gary Vaynerchuk hosts a podcast that delivers a mix of his #AskGaryVee Show episodes, keynote speeches on marketing and business, interviews and fireside chats that he has conducted, as well as new thoughts and tactics that he records regularly.
Gary has built a dedicated following over 4 years of podcasting, and covers a wide range of topics not exclusive to marketing, but always with a focus on self-improvement and success in business. He brings in a wide range of guests to discuss things as diverse as Bitcoin and meditation, interspersed with many genuinely actionable marketing tips and techniques to help you with your own business.
The #AskGaryVee show is recommended for your weekly inspiration and motivation, looking beyond the technical nitty-gritty of marketing strategy into a more holistic, success-driven approach. Check out GaryVee for setting goals, building business relationships, brand building, and much more.
Digital Marketer, whose goal is to “produce the best free marketing content in the known universe,” actually offers two podcasts: ‘The DigitalMarketer Podcast’ and ‘Perpetual Traffic.’ These weekly offerings both aim to provide insights and advice for all stages of the marketing funnel, from acquisition to optimization and Customer Retention.
DigitalMarketer Podcast is hosted by Jenna Snavely, taking a deep dive into the topics and strategies that the digital marketers of today find the most relevant. Jenna supplements her own experience and expertise with key players in the industry, with her interviews bringing real-world insight and examples to light, and helping listeners to better understand how to implement them into their own business strategies.
Perpetual Traffic is hosted by Ralph Burns and Amanda Powell, two deeply experienced marketing gurus who specialize in cutting-edge strategies on acquiring leads and sales for your business through paid traffic. As the name suggests, Perpetual Traffic has a focus on paid advertising and acquiring customers online, with Ralph and Amanda meeting business owners who share real-life stories of how they overcame struggles with digital marketing and online advertising.
Marketing gods Neil Patel and Eric Siu host this insanely popular podcast that covers all things digital marketing.
Packed with actionable tips, tools, and lessons learned through years at the top of their game, Neil and Eric discuss the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics, focusing on helping you to grow faster and improve your overall strategy.
Marketing School offers short, sharp, and extremely focused marketing lessons, delivered by some of the biggest names in the industry. If you’re looking for longer, deeper takes, this podcast might not be for you. But if you need inspiration and actionable advice in a rapid, easily-digestible form, this is the place to be!
Hosted by Amy Porterfield, a welcome female voice in an often male-heavy medium, the Online Marketing Made Easy Podcast takes big ideas and breaks them into easily-implementable plans, which you can start using in your own business right away.
Amy, who is herself an everyday employee turned CEO of a multi-million dollar business, is an expert at simplifying complex concepts and strategies, using her wealth of experience as well as expert interviews to provide real-life examples of success. You’ll find inspiring and actionable guidance on all things online business, including digital courses, list building, social media, content, webinars, and much more.
The Online Marketing Made Easy Podcast is ideal for anyone looking for a mentor figure, a warm and engaging personality who has been there and done that, and knows exactly what is needed for budding entrepreneurs to succeed.
Host John Jantsch is a veteran marketing broadcaster and personality, having interviewed thought leaders, experts, and authors for well over a decade now.
Firmly entrenched as one of America’s leading small business marketing experts, John draws on all of his experience and expertise to deliver top-level business marketing tips, tactics and resources, as well as getting actionable insights and secrets from some of the most influential marketers and entrepreneurs in the industry.
If it’s a rounded, complete and more traditional business podcast, Duct Tape Marketing Podcast is perfect for you. John is an authoritative yet friendly and engaging host, always getting the very best insights out of his extremely impressive and knowledgeable guests. With short, concise episodes coming in at around 20 minutes on average, you’ll struggle to get a more complete business picture in such a short amount of time anywhere else!
Marketing podcasts offer an absolute goldmine of knowledge and tips, in a convenient and easily accessible format. And best of all, they are free! Simply find a podcast and episode that appeals to you, download it using a podcast app, and start listening and learning immediately. Enjoy!
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