Positive product reviews are critical for long-term success in the ecommerce space, and ecommerce vendors need to do more to solicit reviews and make them visible to customers. The first five reviews alone can lead to a massive increase in sales, and every new review will give your brand even more credibility.
In this article, we’ll cover seven of the most effective review apps for ecommerce brands to consider using in 2021. These solutions will ask customers for reviews, offer incentives to help you gather more feedback, and automatically display those reviews across your online presence. Different platforms also offer a variety of advanced features that can help you generate even more traffic and sales.
While Loox isn’t the only review platform to facilitate customer reviews with photos, its particular focus on photos along with beautiful and diverse display options, makes it the choice option for brands that want to emphasize visual social proof. With easy to automate review request emails, merchants can request reviews on autopilot and even offer discounts for reviews with photos. Afterwards, merchants can leverage happy customer content across the shopper’s journey, from easy dispersion across Google and Facebook to review display on the cart page. Loox is also Shopify-exclusive app, which facilitates fast and effective integration.
After a 14-day free trial, you can continue your Loox subscription for as little as $9.99 per month for the Basic plan. Basic users can send up to 100 monthly review request emails, offer review incentives, and take advantage of Loox’ built-in SEO features. Higher subscription tiers increase the limit on monthly review requests and add in a number of helpful features.
Judge.me is a dedicated review solution that’s designed for ecommerce stores. It offers a surprisingly robust free plan that comes with basic features like product reviews, Google Rich Snippets, and 24/7 support with no strings attached. Premium subscriptions cost $15 per month and introduce a number of additional tools including photo and video reviews, product exclusions, automatic reminders, and more.
Regardless of the subscription you’re using, Judge.me will automatically reach out to customers and display the best review excerpts to drive more traffic to your online store. There are no contracts or commitments, and the premium plan comes with a 30-day money-back guarantee with no questions asked.
Yotpo offers features for customer reviews as well as other critical systems like loyalty and referral programs, SMS marketing, and user-generated content. These tools are all wrapped into a single interface, making Yotpo an easy way to oversee every aspect of your marketing strategies.
Yotpo leverages artificial intelligence to send review requests at the perfect time and help you evaluate and analyze your results. Like Judge.me, Yotpo provides a decent free subscription with more than enough tools for startups and some growing businesses. If you’re interested in more features, you’ll need to contact Yotpo directly for a free quote based on your organization’s needs.
Growave is an all-in-one Shopify platform for small to mid-sized vendors, with features ranging from loyalty rewards and product wishlists to customer reviews and social media integration. It’s a great option for any Shopify vendor that’s looking to grow their brand.
One unique feature of Growave is its convenient social login capabilities. After enabling social buttons on your Shopify store, customers will be able to create an account and take advantage of one-click logins through integrations with Facebook, Twitter, Yahoo, Instagram, Amazon, and Tumblr. Growave offers a free plan with a basic version of Reviews, Wishlist, and Social Login. Paid plans start at $29.99 per month, and you can start with a 14-day trial.
Like some other review platforms, Stamped.io sends review reminders via email and makes it easy for recipients to fill out feedback forms within their email client. This can help you generate more product reviews and hear from customers who wouldn’t have taken the time to leave a review on your site.
Free Stamped.io users can access a limited number of reviews and connect their Stamped.io account to a single application such as Shopify, Facebook Ads, or Zapier. From there, premium subscriptions are available for as little as $23 per month, and they go all the way up to custom plans for large enterprises. In addition to reviews and ratings, Stamped.io also offers a loyalty/rewards subscription as well as combined plans for less than the cost of two separate memberships.
Okendo covers review requests and review displays as well as other functions such as email marketing, Facebook ads, and comment moderation. The Essentials subscription ($29 per month) is more narrowly tailored to product reviews and is a perfect option for any brand that’s looking for a more efficient approach to customer feedback.
Okendo uses a unique system called Attributes to help you store and track information about both your products and customers. Product attributes, for example, could include basic details like dimensions and weight as well as more sophisticated information such as customer-generated usage guides. Similarly, customer attributes will give you a better handle on your audience’s demographics, lifestyles, and behaviors.
KudoBuzz is an outstanding ecommerce review platform with incredibly convenient social media integrations. After signing up, you’ll be able to quickly integrate all existing social media reviews into your website for even more social proof. You can also leverage this integration in the other direction by pushing new reviews to all areas of your online presence including your Facebook, Instagram, Twitter, and Yelp profiles.
The free Coffee plan allows users to integrate KudoBuzz with their Facebook page and send up to 100 review requests per month. Premium subscriptions start at $19.99 per month and increase the review request limit while introducing additional tools such as further social media integrations, Google Rich Snippets, question and answer fields, help desk moderation, and widget localization.
If you’re not taking steps to generate more user reviews and leverage that feedback as social proof, you’re missing out on a significant source of credibility and cutting into your overall sales. These are just a few of the top ecommerce review apps for vendors to look at in 2021. All seven platforms offer a free subscription tier or a free trial, so there’s no reason not to get started and see how reviews can help increase your bottom line.
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