Ecommerce marketers generally use multiple channels, but SEO is one of the most trusted and reliable ways to generate long-term traffic and sales. By building up your domain authority, you can appear nearer to the top of search results and appear more trustworthy to potential customers. It can take time to develop a strong reputation, but the benefits are well worth it.
You can do some SEO work on your own, but contemporary services streamline a variety of processes and offer helpful information about your site. In this article, we’ll take a close look at six of the most effective SEO tools for ecommerce brands in 2020.
Majestic is a popular SEO platform with outstanding tools for link investigation. You can sign up through one of three subscriptions: Lite ($49.99 per month), Pro ($99.99 per month), and API ($399.99 per month). Each tier is also available at an annual rate, which works out to the cost of ten individual months. For example, a one-year Lite subscription costs $499.99.
Lite should be sufficient for most small-to-medium-sized users. Pro offers more monthly analysis, custom reporting, backlink histories, site comparisons, and a rank tracker through the Google Search Console. Along with a greater analysis volume, the API plan gives you full access to the Majestic API for internal use.
Overall, Majestic provides a deep set of SEO features that can help any brand take their strategies to the next level. Even with a Lite subscription, you’ll be able to generate keywords, paste and check up to 400 URLs at once, and view your backlink profile.
SpyFu offers a similarly robust SEO toolkit at affordable prices compared to Majestic. The Basic subscription costs just $33 per month when paid annually, or $39 paid monthly. Professional costs $58 per month for an annual plan, or $79 paid monthly. Team plans support up to five users for $199 per month billed annually or $299 per month billed monthly.
SpyFu comes with keyword analysis, testing, and competitor research along with other SEO tools. It will automatically suggest new keyword ideas based on your site’s profile, helping you stay ahead of the competition. It can also group keywords into groups for more efficient analysis.
In addition to organic SEO strategies, SpyFu also provides features for competitor research for PPC campaigns. You can even use the Adwords Competitor Keyword Spy Tool to see another site’s PPC keywords, including the price and number of clicks.
Moz is one of the most well-known names in SEO, and it’s easy to see why so many users trust them to build their backlink profiles. You can start with a 30-day free trial before moving to a paid plan. Subscriptions start at $99 per month ($79 when paid annually) and go up to $599 ($479) at the Premium tier. The main difference is their respective monthly limits on various tools.
The application uses a simple interface that makes it easy to find what you’re looking for. It automatically tracks your site’s visibility based on overall rankings, and you can also monitor performance with respect to particular keywords.
Furthermore, the Moz Pro SEO crawler is an incredibly powerful tool for site optimization. A quick crawl can reveal serious problems with your backlink profile that might have otherwise gone unnoticed.
As the name implies, KWFinder is all about giving users the tools they need for keyword research. It comes with a ten-day free trial, and you won’t need to enter a credit card number in order to test out the application. After that, premium subscriptions start at $49 per month and go up to $69 or $129 depending on your needs. You’ll save around 40 percent if you pay annually rather than monthly.
KWFinder stacks up well against many other keyword research tools. Users can look up keywords, see related suggestions, view competitor keywords, analyze other sites, and track hundreds of keywords. It’s simple enough for anyone to learn quickly, but it also offers thorough analytics that can help any marketer optimize their strategies.
SEMRush has a strong focus on PPC as well as SEO features. With that in mind, it brands itself as an “all-in-one marketing toolkit” for digital professionals.
Subscriptions cost $99.95 per month for Pro, $199.95 per month for Guru, and $399.95 per month for Business. Like many other platforms, SEMRush offers a discount for annual plans, but you’ll only save around 16 percent. Enterprise plans are also available for brands that need to go beyond the limits of a Business subscription—for example, 10,000 reports per day and 5,000 monthly keyword metric updates.
As you can see in the image above, SEMRush has a wider scope than some of the other tools mentioned in this article. You can check writing for plagiarism, streamline social media campaigns, monetize your websites through ads, and more. It’s more than you may want to pay for SEO alone, but it’s well worth the cost for organizations that are looking for a comprehensive solution.
Ahrefs is another popular SEO tool with many features covered earlier in this article. Along with keyword tracking, site crawling, and site analysis, you’ll also have access to tools to analyze your backlink profile and monitor your competitors. It’s a fully-featured SEO platform, and the outstanding content explorer is an easy way to analyze the most successful content in your niche.
In place of a conventional free trial, Ahrefs gives new users one week of access for $7. The price is the same for both Lite and Standard, but no trial is available for Advanced or Agency.
Each plan is differentiated by its limits. For example, the limit on tracked keywords is 500 for Lite, 1,500 for Standard, 5,000 for Advanced, and 10,000 for Agency. Lite costs $99 per month, with the other plans running $179, $399, and $999 respectively. Each subscription comes with two free months per year when billed annually, which is equivalent to a monthly discount of just under 17 percent.
Digital marketers have countless SEO tools to choose from, but these are some of the most powerful and cost-efficient options to consider in 2020. Every platform is different, so it’s critical to find one that matches your company’s approach to digital marketing.
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