Undoubtedly one of the very best ecommerce platforms out there, and certainly the best known, Shopify is an absolute dream for online retailers. Easy to use, a breeze to set up, and packed with useful tools and features, there really is no better way for an ecommerce beginner to create their own store and start establishing their brand.
Yet, as useful and generous as Shopify’s in-built features are, there are still plenty of options available to make your store better still, with literally thousands of apps to choose from. From marketing automation to shipping, SEO optimization, referrals, advertising, and so much more, if there’s an area of your online business that you’re looking to improve, there’s definitely an app for that.
Of course, the downside to all this choice is knowing where to even start looking. That’s why we’ve put together this handy list of apps that are perfect for doing what we all want and need to do—grow our business and increase sales.
Are you ready to find the app that can take your online store to the next level? Let’s go!
Nothing beats Omnisend for email and SMS marketing automation. For a start, it is a truly ecommerce-focused solution and has been created with the precise needs of online retailers in mind.
This can be seen most clearly in the kinds of features that they offer—from tailor-made automation workflows for things like cart abandonment and welcoming new customers, to an easy email builder and multiple marketing channels in all one platform.
Omnisend is super easy to set up and use and is simply ideal for small and medium businesses and those just starting out. Within minutes of signing up (they offer a generous free trial), you’ll be attracting new subscribers with interactive sign-up forms, segmenting your audience for hyper-personalized messaging, and sending out targeted, omnichannel marketing campaigns.
If you’re looking to get your marketing up and running and earning revenue on autopilot, Omnisend is a must-have app.
People trust referrals far more than conventional advertising— in fact, customers are 4x more likely to buy when referred by a friend. Are you getting the most out of this effective yet underutilized marketing technique?
The ReferralCandy app integrates seamlessly with your Shopify store, allowing you to quickly and easily create an effective referral program. You can offer all kinds of incentives for customers to refer you to a friend or family member, things like coupons, gifts, and cash rewards, which automatically apply when a referral is made.
With your referral program working on autopilot, you’ll soon see new sales rolling in while at the same time building customer loyalty via the power of word-of-mouth marketing. ReferralCandy is intuitive, easy to use, and packed with handy features and templates, and they’ll give you a 30-day free trial, too.
Print-on-demand dropshipping is a popular and convenient method for online apparel retailers, allowing you to print your own design onto various clothing items and have your items fulfilled and shipped.
Printful is perfect for businesses who want to start selling right away, without having to worry about warehousing and inventory. Simply provide them with your designs or artwork, and they will take care of the rest!
Popular items that you can customize and sell using Printful include t-shirts, face masks, jewelry, phone cases, coffee mugs, and posters. Basically, anything that can serve as a canvas for your designs.
The process is simple: you add your products to your store via the Printful app, customers make orders, which are automatically forwarded to one of Printful’s fulfillment locations. The finished product is then shipped, under your brand. With low risk, little overhead, and an incredibly easy way to get started. Printful offers a great solution for businesses just starting out, or for those that want to test new designs or ideas.
Customer loyalty is vital to the success of any business, because, as everyone knows, returning customers are by far the most profitable! Smile.io helps you to save on acquisition costs by providing you with easy-to-implement loyalty points, VIP, and referral programs, so you can keep more of your customers coming back for more.
With a user-friendly interface, building and customizing your loyalty programs is a breeze, with no developer needed. You can easily create different loyalty levels for customers to advance through the longer they stay with you and offer other reward structures like referrals and points-based programs.
Now used by over 40,000 small businesses, Smile.io is a great way to get your repeat buys ticking over and give a big boost to your bottom line. They offer a free plan to see if it works for you, with plans starting at $49/month.
Optimizing your SEO is vital for getting more traffic to your Shopify store, and Plug In SEO is one of the best and easiest ways to do this.
Simply connect the app to your store and Plug In SEO does the rest, running automatic audits on your SEO performance and fixing issues where it can, like broken links and image alt tags, and suggesting ways that you can improve your content with keywords. They’ll even provide you with powerful title and meta description templates to make it easy for you to start ranking high on search engines like Google and Bing immediately.
Available with both free and paid plans, Plug In SEO works seamlessly with Shopify’s built-in SEO features and comes with detailed support. It’s the ideal all-in-one SEO solution for small ecommerce businesses and those just starting out.
Reviews are great for building social proof and trust in your store and products, and Yotpo helps with this by encouraging your customers to share their experiences.
This intuitive app scours social media and webpages for user-generated content, helping you to curate, manage, and respond to what people are saying about your brand. Within a short time, you’ll be collecting positive reviews, helped by an algorithm that identifies the best products to request reviews for, which you can highlight and share on your store. Yotpo also has great loyalty & referrals programs, so you can better engage your existing customers and reach new ones.
You can get going on Yotpo’s free plan, which offers generous features and customization options. They also offer more advanced paid plans, which you can upgrade to as you grow.
Customers value information about the status of their shipment, so providing them with everything they need to track your package has become an essential service.
AfterShip makes generating a tracking page for each shipment a breeze, giving you the option to customize it with your own copy, your store URL, brand logo, and photos. You’ll also have all your shipment data at hand, so you can quickly resolve any issues, and keep your customers informed with post-purchase communications such as shipment notifications.
AfterShip integrates with all the major carriers (760 in total), so you can be sure that all your data is centralized in one, easy-to-use platform. They offer a free plan with all the basics to get you started, with extra features and more volume offered on various paid plans.
Sometimes, rather than choosing specific apps that specialize in a certain area, it’s more convenient to get one that does a little bit of everything. Enter Growave, an all-in-one marketing platform that’s designed to help businesses reach, engage, and convert their customers.
Growave isn’t the comprehensive, ecommerce-focused solution that something like Omnisend is, it doesn’t offer powerful features for email marketing and automation, for example. No, Growave is more focused on the softer aspects of marketing, such as building trust and loyalty.
Here you can find powerful tools for photo reviews, wishlists, loyalty programs, referrals, and UGC, making Growave a handy all-in-one replacement for the likes of ReferralCandy, Smile.io, and Yotpo, all mentioned above.
With no free plan available, Growave will require some investment in the beginning. However, having all of your social marketing tools in one place offers convenience, and its wide range of features and functions makes it likely that you’ll end up saving money in the long run. This is something to consider for small and medium businesses who want an all-in-one toolbox at a competitive price.
Dropshipping is an easy entry into the ecommerce game, allowing you to purchase items from a third party and have it shipped directly to the customer. This means that you skip on worries about inventory, overhead costs, and costly warehousing, and focus on selling.
Oberlo is the go-to app for importing and dropshipping products directly into your store, keeping your inventory and prices up-to-date, and taking away the uncertainties of price fluctuations.
The best thing about Oberlo is its ease-of-use—you can grab your goods, customize the details, and upload them onto your online store, ready to sell, in just a few clicks. You can start for free, and scale up as your business grows. For anyone who has an eye for what sells and wants to launch an ecommerce business quickly and easily, without the traditional investments of time and money, dropshipping is a good place to start. Oberlo is the best place for all things dropshipping.
If you’re anything like me, you do most of your communication these days on Facebook Messenger.
Recart has recognized the popularity of messenger, and created a tool that works fluently on this channel, offering the possibility to create automated campaigns like Welcome Flow, Abandoned Cart Reminders, Product Review Requests, Order Receipts, and Shipping Notifications.
With sky-high engagement rates, a large audience, and a personal, friendly feel, messenger marketing has a great potential for growing businesses. Recart makes it easy, offering a range of features and harnessing the unique qualities of this growing channel. With a 28-day free trial on offer, it’s well worth finding out if messenger marketing can work for you.
SixAds offers a range of features and tools to help you run high-performing ads on Facebook, Instagram, and Google.
It works by optimizing your ads to reach the audiences that offer the best chance of converting, driving profits with highly-targeted content that is a cinch to create and set up. All you need to do is select the products that you want to advertise, and SixAds does the rest.
SixAds is ideal for small and medium businesses that want to maximize their advertising ROI and avoid spending a lot of time figuring out where their ads should be targeted. The algorithm works on autopilot to engage the right audiences at the right times until they convert. There is a free, no credit card plan which you can use to get started, and upscale as your business grows.
Choosing the right apps to maximize your business potential isn’t easy, especially with such a huge range of tools available.
The apps we’ve mentioned here can be considered ‘must-have’ for Shopify users looking to increase sales, covering all the most common needs that we all need to address at some point.
Do you think we missed any essentials? Feel free to drop us a line and tell us all about your favorite Shopify apps!
Ecommerce is an industry that constantly evolves, and if you want to succeed in it you need to keep yourself updated.…
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