Today we meet Luz Zambrano, founder and owner of functional accessories brand CASUPO. Luz has a passion for the environment and specializes in creating products that are made locally in sustainable ways. One of her goals is to bring awareness to FUNDANICA, a nonprofit organization that helps with medical assistance to Venezuelan children who are living with cancer. What are Luz’s other business motivations? How has she managed to get her family involved in the everyday running of CASUPO? Let’s find out!
I am Luz Zambrano, founder and owner of CASUPO. I’ve been working full time on my business since 2015 after I worked as a footwear developer for companies like New Balance, FILA, and Burton Snowboards. My first business was an Etsy business which funded my second brand, a leather goods brand. That business evolved into what CASUPO is today.
CASUPO creates functional accessories locally in sustainable ways. Every product that comes out was made with quality and durability in mind so that we keep our customers using them as long as possible. My goal is to keep products away from landfills so we always focus on quality materials.
I have a small and talented team. My parents have been part of my team since the beginning of the pandemic. In an effort to keep them safe and entertained, I found ways to keep them involved. They have evolved through many different responsibilities and starting in 2021 they have been in charge of order fulfillment. They are doing a great job so it has been a great move for the brand! I also work closely with my lifestyle photographer, my sewing team of 4, and an advertising agency. The team has grown a lot in a year because I found that I couldn’t do it all if I wanted to grow at the pace my customers were demanding of me.
When I founded CASUPO my goal was to bring awareness to the environment and social issues. We practice sustainable sourcing and production and we also work on our give back program with FUNDANICA.
A portion of the profit is donated to FUNDANICA, a nonprofit foundation that offers medical assistance to children with cancer in Venezuela. This year I am working on ways to shine more light on the work the foundation is doing to help them raise more funds in addition to our monthly donation.
How can I use my platform to inform and inspire others to help FUNDANICA? That is what I am working on now.
I am motivated by problems, problems customers have and write me about. I receive and read all of my customer emails, it keeps me in touch and able to understand what I need to improve, I think it is important to stay connected with them, especially in these times of physical distance.
Sometimes customers write me asking if I can make them something custom, these are hard requests to meet immediately because making custom pieces take time but understanding their problem and knowing that other people are probably having this issue inspires me to find ways to resolve it.
I use CASUPO’s Facebook and Instagram accounts to keep my customers engaged and involved in parts of the process. I also use email marketing to keep my customers up to date with all the new projects.
I use tools and apps that help me manage my time and attention better. I like using Planoly to plan my social media strategy and I sit for 2 hours to plan one or 2 weeks of posts. This has helped me keep my attention in blocks so I don’t have to keep distracting myself with a daily post.
I also plan out my emails and schedule them ahead of time with my email marketing server.
Organize your time, plan your days and weeks in advance. I like using Friday afternoon to write down what my goals are for Monday and Tuesday. This gives me clarity when I start on Monday.
Make lists and stay focused. I keep my notifications on my phone off to reduce distractions, which has been very helpful for my business.
Talk to other business owners, people working in companies, stay-at-home parents, and family. Everyone has something to teach you.
Read books, listen to podcasts or take a class that strengthens your weaknesses. They can become your strengths if you work on them.
As a woman running a business, I found the short series “Self-made” to be really inspiring and beautiful.
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