Ecommerce was once a relatively small niche compared to the larger retail market, but this year US shoppers spent $9 billion online during Black Friday. With that in mind, ecommerce vendors in essentially every niche are under intense pressure to minimize costs and optimize the user experience for their audience.
While it’s technically possible to build your own ecommerce page with the right technical knowledge, ecommerce page builders streamline a variety of related tasks and make it easy for anyone to craft a unique, engaging online store. In this article, we’ll cover eight of the top page builders and ecommerce platforms to consider using for your online shop in 2020.
Shopify is one of the biggest names in ecommerce, and it’s the perfect way for new vendors to build a professional site. While it’s a powerful service on its own, it also offers an incredible collection of third-party apps that add to its toolkit in a wide range of creative ways.
In addition to an accessible website builder, Shopify provides robust sales features that can help you drive conversions and grow your business. Furthermore, with 24/7 customer support, you can always contact the Shopify team for a quick response to any questions or technical issues.
Like Shopify, BigCommerce is designed to be a comprehensive ecommerce platform that covers every area of product sales online. It’s an excellent choice for businesses that sell through multiple platforms—for example, you might sell some of your products online and others in a physical store.
BigCommerce supports a number of popular channels including Pinterest, Facebook, Instagram, Amazon, Square, and eBay. It also includes surprisingly powerful SEO tools that can help businesses make their pages more visible in search engine results.
In contrast to fully-featured ecommerce solutions like Shopify and BigCommerce, WooCommerce has a narrower focus—adding ecommerce features to WordPress sites. WordPress is already the largest Content Management System (CMS) worldwide, so there’s already a large audience of content creators interested in an ecommerce platform like WooCommerce for WordPress.
WooCommerce integrates directly with native WordPress tools, making it easy to implement within your existing site. Additionally, it’s compatible with numerous external applications and platforms such as PayPal, Square, Stripe, Facebook, Google Analytics, and Yoast.
Finally, WooCommerce is also one of the few free tools on this list, so it’s a good choice for smaller sites that are considering a transition to ecommerce sales. While some extensions are available for an additional fee, you can build an amazing WooCommerce store without any extra tools. You can also get a refund on many extensions up to 30 days after purchase.
Wix is a general website builder rather than an ecommerce tool, but it can also be a great way to sell your products online. Unfortunately, while Wix offers some features for free, you’ll need to pay for a premium subscription if you’re interested in using it for ecommerce.
The main advantage of Wix is its uniquely intuitive building interface, which enables users to build surprisingly complex sites in just a few minutes. Furthermore, in contrast to some other providers, Wix only charges a flat monthly fee—you won’t have to give up an ongoing percentage of your sales.
Like Wix, Squarespace is known for its simple design tools and professional templates. With that in mind, it’s especially popular among creative professionals who need to design an attractive site in order to display their portfolios.
On the other hand, Squarespace isn’t quite as robust as some other choices on this list when it comes to ecommerce functionality. For example, you can only accept payments through Apple Pay, PayPal, and Stripe, which severely limits your sales opportunities.
In the same way, there aren’t any third-party apps or extensions to match what you can add to other ecommerce platforms. Companies with a greater volume of sales or who need to accept more payment methods should consider another ecommerce page builder.
Weebly is a surprisingly affordable website builder designed for both ecommerce stores and conventional websites. While a free ecommerce plan is available for small-scale users, free subscribers have to deal with ads on their site along with a few other annoyances.
Weebly currently lacks support for sales on Pinterest, Instagram, and Facebook, which makes it less flexible than some other ecommerce page builders. That being said, it has made significant strides in sales-related tools over the past few years, and it’s now a competitive option for companies that don’t do business on those platforms.
While some platforms focus more on elements like design and mobile accessibility, 3dcart is primarily intended for experienced users with some technical skills. It comes with several advanced tools including access to the API, robust inventory management, and support for over 100 payment methods.
3dcart is far less user-friendly than some other programs we’ve highlighted, but the benefits are well worth the drawbacks for vendors who can take advantage of them. Starting at just $19 per month, 3dcart offers incredible value, and you can get a full refund within 30 days of subscribing.
Just like 3dcart targets developers rather than a general audience, Volusion generally targets larger enterprises. Unfortunately, it doesn’t provide any features for blogging, which is a major downside for businesses that are interested in content marketing.
After a 14-day free trial, Volusion starts at $26 per month. It’s a highly-scalable platform with enough tools for companies of almost any size. Additionally, Volusion users gain access to a thorough set of reporting and analytic features that can help them make more data-driven decisions.
New ecommerce page builders are being released every year, and vendors have more tools to choose from than ever before. The choice of your ecommerce page builder is perhaps the most important decision you’ll make for your budding business, so it’s worth doing your homework and finding the right solution for you.
This is just a small selection of the most powerful, flexible, and cost-effective ecommerce page builders to keep your eye on in 2020, but hopefully, it’ll serve as a great launching point regardless of the page builder you choose.
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