How Huron Is Making Premium Personal Care For Men Accessible to All

We caught up with Matt Mullenax, Co-Founder and CEO of Men’s personal care brand Huron. Matt founded the company from a position of empathy and understanding – he was a regular guy experiencing skin problems himself. Together with his business partner Matt T., who specialises in formulating high quality products for well-known brands, Huron launched as an approachable and affordable male skincare range, with a strong focus on the customer.

Hello! Perhaps you could introduce yourself?

Sure, I’m Matt Mullenax, Co-Founder and CEO of Huron.

Tell us more about your business.

Huron aims to help guys help themselves by offering A+ grooming products.

What does your business look like today?

We remain a small team of 3 and are each actively engaged in all aspects of the business. While we split responsibilities, we’re all in understanding of decisions that are being made across the brand.

What are you working on at the moment? What are the future plans?

We’re working on a few new product releases at the moment as well as gearing up for the holiday season!

What are your biggest challenges? What motivates you?

The biggest challenge is identifying and exploring new and novel ways to connect with consumers. Huron was built from positions of empathy and relatability. We lean on those as core brand pillars. For me, Huron was built to help me out 5-7 years ago. I understand that persona, and we want to help.

On social media you shared some of the initiatives you take to better connect with your customers (signing personalized greeting cards by hand, delivering orders yourself). Can you tell more about that?

Yes, we’re recreating the customer experience offline. We’re thinking about what constitutes a 10/10 experience, and how can we push that to 12/10. We’re learning into non-scalable but high-touch initiatives to help further drive our loyal base.

What is the best business advice you can share with others?

Be open, honest and transparent with yourself and your team.

Could you recommend any books, movies, podcasts, learning materials?

The Power of Habit by Charles Duhigg.