We caught up with Matt Mullenax, Co-Founder and CEO of Men’s personal care brand Huron. Matt founded the company from a position of empathy and understanding – he was a regular guy experiencing skin problems himself. Together with his business partner Matt T., who specialises in formulating high quality products for well-known brands, Huron launched as an approachable and affordable male skincare range, with a strong focus on the customer.
Sure, I’m Matt Mullenax, Co-Founder and CEO of Huron.
Huron aims to help guys help themselves by offering A+ grooming products.
We remain a small team of 3 and are each actively engaged in all aspects of the business. While we split responsibilities, we’re all in understanding of decisions that are being made across the brand.
We’re working on a few new product releases at the moment as well as gearing up for the holiday season!
The biggest challenge is identifying and exploring new and novel ways to connect with consumers. Huron was built from positions of empathy and relatability. We lean on those as core brand pillars. For me, Huron was built to help me out 5-7 years ago. I understand that persona, and we want to help.
Yes, we’re recreating the customer experience offline. We’re thinking about what constitutes a 10/10 experience, and how can we push that to 12/10. We’re learning into non-scalable but high-touch initiatives to help further drive our loyal base.
Be open, honest and transparent with yourself and your team.
The Power of Habit by Charles Duhigg.
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