Soothi Feature Image

How Soothi is Bringing Creativity and Mindfulness Through Their Sustainable Journals

Today we meet Krittika Khandelwal, founder of Soothi. Soothi is all about journals, creating sustainable journals that writers can relate to on a personal and spiritual level. This is done by collaborating with artists, writers, and poets to produce inspiring designs and quotes that assist with the creative process. What are Krittika’s current challenges, inspirations, and motivations? Let’s find out!

Hello! Perhaps you could introduce yourself?

My name is Krit, and I am the founder of Soothi. With Soothi, I am focused on creating the best journaling experience in the market. I do this by designing and manufacturing sustainable journals that have a material connection for our customers. Our journals feature designs and quotes that evoke creativity and mindfulness.

Soothi journal page

Tell us more about your business.

Soothi is a D2C gift & stationery brand that brings to market classic literature-inspired products designed in collaboration with artists, writers, and poets. Our products are all handmade and manufactured by artisan communities that work with recycled, upcycled, and salvaged materials.

Soothi journal cover

What are you working on at the moment? What are the future plans?

We are fully focused on growth and increasing our brand awareness.

What are your biggest challenges? What motivates you?

People management. Building a team that is motivated about the business as much as you are. It’s extremely important to hire the right people and then give them good feedback.

Soothi journal

What kind of marketing initiatives are the most effective for your business in terms of driving more sales?

Investing in creating quality content.

What is the best business advice you can share with others?

Focus on progress, not perfection.

Could you recommend any books, movies, podcasts, learning materials?

How I Built This Podcast, Neil Patel’s SEO newsletters.


Year founded
D2C Gift & Stationery


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